Do you have a carpentry business and want to take it to the next level? There are some easy ways you can step up your game and encourage more customers to use your services. From building a following on social media to adjusting your SEO strategy, here are some tips to help you maximize the success of your carpentry business today.
Create a presence on social media
If you have had your carpentry business for a while, hopefully you already have a website. But you should not stop there if you want to gather new customers and share your projects. In addition to your website, you should also build a presence on social media.
A lot of people are now going to their favorite social media platform for inspiration and to find the services they need. So, now is the best time to create a Facebook, Twitter, and Instagram page. You can share images of the projects you are working on and interact with customers. It can feel a lot more personal and you can even show reviews.
Think about it as having another website for your carpentry business.
Protect your business from all angles
In order for your carpentry business to be successful, you need to ensure that all of the correct protections are in place. For instance, you need to secure your customer and other data with security solutions. This can protect you against hacking and cybercrime.
You also need to have insurance in place. This is going to offer coverage if there is an accident or lawsuit. Keeping your business safe is a lot easier when you have the funds to do it. Unfortunately, a lot of carpentry businesses choose not to have insurance thinking they do not need it. This can lead to them shutting down after one accident. Do not let this happen to you.
Create a new SEO strategy
Did you know that search engines update their algorithms on a regular basis? This means that the SEO strategy you had in place last year is probably out of date now. We all know that search engine optimization or SEO is important for building your visibility online. But it is only going to help your business if it complements the current algorithm. This is a wake-up call for you to update your strategy. Spend time researching the changes that have been made and adjusting your content. This is going to help you move up in the Google rankings.
Ask for customer reviews
You know the score; most people only leave a review when they have something to complain about. But this often happens because businesses do not actively encourage their customers to leave good reviews. You should make a point of making your clients write a testimonial.
You can even create incentives for them to do this. Reviews help to encourage new customers to come on board with you. Positive comments reassure them that they can trust your carpentry business.